|I am a storyteller with a background in education who can communicate ideas simply to people from all walks of life. Based in downtown Toronto, my desire is to help organizations discover and tell their unique and human story to the world.|
I have made a career out of creating engaging B2B-focused content and write casually as a blogger for several publications. I also have a knack for curating social media and forging relationships with influential marketers online.
Having worked as a public school teacher, I am a confident presenter and a natural group leader able to help direct projects to completion, and I am well-versed in time management and meeting tight deadlines. In my spare time, I’m often reading, blogging, or working out to video game music at the gym.
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|HeyOrca is a SaaS company that provides a social media management solution optimized for agencies, saving them hours a week on social media planning. Our content strategy was focused towards creating tactical content for agency social media managers and agency owners, helping them create better content and streamline agency operations.|
Project X Ltd.
|Project X Ltd. is a data & analytics company specializing in MicroStrategy data visualization, Big Data solutions and Location Analytics. Our content strategy was geared towards decision makers at brands and career hunters, with content related to advents in data analytics and careers in the field.|
|Whether managing social media for a brand or for my personal accounts, I always emphasize that the “social” component is more important than the media. I love being creative and trying to make an impact around trending topics, and make a point to get to know people onine, particularly on Twitter. Tagging someone I don’t know but want to spread the love to through their content, only to have them become a new friend / follower, is a joy to me.|
|I enjoy talking to people who are passionate about what they do, both in person and remote. My interviews help readers get to the heart of my subjects’ journies, and provide actionable advice for marketers and creatives.|
|These business case studies were the result of interviews I conducted with HeyOrca customers. Each of them has a different focus, highlighting the challenges and successes of two very different types businesses.|
|It was my pleasure to have contributed to HeyOrca‘s social media handbook for digital marketers. I wrote a chunk of the tactical sections, and was a prmary editor of the entire eBook.|
|My time at Project X Ltd. ushered in a host of new product releases and upgrades. I wrote a handful of press releases for these events on MarketWired, resulting in valuable media impressions for the company.|
Branding and Brand Guide
|When I started as a Marketing Coordinator at Project X Ltd., they had no documented brand or visual identity. I workshopped with the company leadership to identify the company’s Mission, Vision and Values, and translated those qualities into brand guidelines that are still followed today.|
|During my time at Project X Ltd., the company needed updated promotional and product walkthrough videos. While some were outsourced, I created some for the company myself from start to finish. For each video I wrote a script, screenrecorded myself using the product, audio recording myself doing the voiceover, edited, added subtitles and published to YouTube.|
|These are blogs I write for fun in my spare time, on the subject of anything nerdy! Highlighted here are pieces from my personal blog, Nerd Speaker (on which this portfolio is hosted), as well as a site I regularly contribute to, Rogues Portal. There’s also a piece I wrote for the BuzzFeed community that made it onto the front page of the main BuzzFeed site!|